你为什么要创业？如果是这 8 个原因就危险了
编者按：创业杂志《Foundr Magazine》发行人 Nathan Chan总结了 8 个错误的创业原因。
如果你想成为一名企业家，那么你并不孤单。《社交网络》和《乔布斯》这些明星云集的电影已经把创业文化推向众人的焦点。因此，有那么多人正在考虑走上了创业之旅也并不奇怪了。
然而不幸的是，那些对光芒四射的创业精神的描写可能会促使一些人因为错误的原因而去创业。错误的起步，往往会导致这些企业家最终创业失败。
为了避免创业失败，在出发之前，你需要确保自己的创业之旅并不是源于以下 8 个原因：
1.要成为百万富翁
巨额财富往往会诱使人们创业，但用金钱作为自己的目标，当你开始创业时就会完全呈倒退的趋势。
你的客户对你是否变得富有并不感兴趣；他们感兴趣的是你的业务所产生的价值。作为一个创业者，你的目标应该是满足你的客户对价值的需要。
注重价值，钱也会随之而来。
2.要创造被动收入
啊，是的，很多创业者的终极梦想是：把系统放在那里就可以产生无尽的收入......但不要自欺欺人，这种情况也只是一个梦想。
除非你足够幸运地继承了一笔财产，否则没有真正的被动收入来源。在所有收入的背后都是很长时间的汗水积累。尤其是当你是一个新的创业者，你会发现，你产生的每一分钱都将是辛苦挣来的。如果你没有做好准备通过漫长而艰难的工作来挣钱，你的业务会遭遇失败。
3.证明你可以
也许你觉得你取得的成就还不够。你需要利用一件额外的事来证明你的价值，这件事就是一个成功的企业。
事实上，这样一个企业绝不会满足你的不安全感。反而，创业会放大和恶化这些不安全因素。
如果你需要证明你 “能做到这一点”，你需要开始治疗，而不是创业。
4. 跟着你的激情走
谁不想放弃日常工作，去做 100％喜爱的事情呢？
基于你的激情创业，虽然这是可行的，但是成功的企业家不能只专注于这一标准。
至少在初期，企业主往往要花费更多的时间在销售和市场营销上，而不是他们喜欢的工作上。如果这听起来并不是你喜欢的事，那么在你喜欢的领域的找一个工作，可能会比创业更好。
5.为了别人放弃工作
虽然作为一个企业家能够在决策方面有更多的自主权，但你永远是要对别人负责。别人可能是你的客户、投资者，甚至是目前的市场趋势，企业家需要让其他人尽量的开心。
6.要成为著名的 CEO
着眼于名声，必然导致创业失败，也会导致名声的失败。
如果你的成功指标包括媒体的关注，那么你在第一个新闻发布会后就会很快被挤出市场。名声就像金钱一样，为别人产生重大价值后名声自然会有，它不是苦苦追寻而来的。
7.摆脱繁重的工作
作为一个新的创业者，你在初期需要做很多基础和繁重的工作，然后才能将这些工作外包给别人。此外，你需要定期做很多工作。
上门推销、客户支持和数据录入等工作最初将全部是由你负责的。开始创业，你需要做好准备。
8.要改变这个世界
俗话说的好，“你在改变世界之前，得先付清房租。” 很少有成功的企业家一开始就有解决一个巨大的世界性难题这样崇高的目标。
成功的企业，不管表面上看起来多么光鲜亮丽，都始于一个特定的市场，着眼于解决一个人们关注的问题。如果你想要增加你成功的机率，你也应该这么做。不用担心，这样做之后，你会很快到达改变世界的阶段。
最后，重要的是要记住，一个成功的企业是通过产生大量的价值来实现的。你的目的应该是为你的市场解决一个痛点，并且利用一个真正棒的方式去解决。一旦你做到这些，成功的可能性是无限的。
These 8 Crazy Reasons for Becoming an Entrepreneur May Ultimately Lead to Failure
If you want to become an entrepreneur, you’re not alone. Star-studded films like The Social Network and Steve Jobs have put startup culture in the limelight. It’s no surprise so many people are considering embarking on the entrepreneurial journey.
Unfortunately, however, these glitzy portrayals of entrepreneurship may motivate some to start a business for the wrong reasons. And by putting the wrong foot forward, these entrepreneurs may ultimately trip and fail at their ventures.
But this doesn’t have to be you. Before starting out, avoid failure by ensuring you’re not pursuing entrepreneurship for the following wrong reasons:
1. To become a millionaire.
The chance of huge wealth often lures people to entrepreneurship, but having money as your goal when you start a business is completely backwards.
Your customers are not interested in making you rich; they’re interested in the value your business generates. As an entrepreneur, your goal should be to fulfill your customers’ need for value.
Focus on value, and the money will follow.
2. To create passive income.
Ah, yes, the ultimate dream: a hands-off system generating endless revenue . . . but don’t fool yourself into thinking that that's anything more than a dream.
Unless you’re lucky enough to inherit a fortune, no source of outcome out there is going to be truly passive. Behind all income lies hours of sweat equity. Especially when you're a new entrepreneur, you'll find that every cent you generate will be hard-earned. If you’re not prepared to work long and hard for your money, your business will fail.
3. To prove that you can.
Maybe you feel that you haven’t accomplished enough yet. You want an extra notch on your belt to prove your worth, and that notch is a successful business.
The reality, though, is that a business will never fulfill your feelings of insecurity. If anything, entrepreneurship will reveal and worsen those insecurities.
If you need to prove that you "can do it," you need to start therapy, not a business.
4. To follow your passions.
Who among us wouldn’t want to quit our day job to do work we love 100 percent of the time?
While it’s feasible to build a business around your passions, successful entrepreneurs cannot focus on that criterion exclusively.
At least initially, business owners tend to spend more time in sales and marketing than actually doing the work they love. If this doesn’t sound like something you’d enjoy, finding a job in the field you love may be a better bet than starting a business.
5. To stop working for somebody else.
Although being an entrepreneur allows for more autonomy in terms of decision-making, you'll always be accountable to someone. Whether that someone is your customers, investors or even existing market trends, entrepreneurs need to keep others happy as much as employees do.
Although the dynamic is not the same as being an employee, you’ll always be working for someone.
6. To become one of those famous startup CEOs.
Focusing on fame is a sure-fire way to fail at entrepreneurship as well as to fail at being famous.
If your success metrics include media attention, you’ll be out of business soon after your first press release. Just like money, fame follows a person who generates massive value for others, not those who seek it.
7. To leave the grunt work behind.
As a new entrepreneur, you’ll do a lot of ground and grunt work before you grow your business to the point when you can outsource these tasks to others. You'll do a lot of work, period.
That’s right: The cold-calling, customer support and data entry will all initially be up to you. Be ready.
8. To change the world.
As the saying goes, before you change the world, you’ve got to pay your rent. Very few successful businesses start out with such lofty goals as solving a huge world problem.
Successful ventures, despite appearances, start with a specific market and the aim of solving a laser-focused problem. Yours should too if you want to increase your chances of success. And, don’t worry, you’ll get to the world-changing stage soon enough.
In the end, it’s important to remember that a successful business is achieved by generating massive value.
Your desires should be fully superseded by the goal of solving a painful problem for your market and solving it in an awesome way. Once that piece is in place, the possibilities for success are limitless.
本文编译自：entrepreneur.com
entrepreneur.com
2015年12月15日
entrepreneur.com
如何将3类不易相处的员工转变成团队合作者
编者按：每个团队中都或多或少存在一些不易相处的员工，如何应对这些员工的问题，对于提高团队的生产力以及企业的健康发展至关重要。对此， ClearCompany 公司的 CEO Andre Lavoie总结了三种常见的不易相处的员工，并给出了相应的应对措施。
你花了许多时间招到一个完美的团队。他们个个身怀绝技，但不幸的是，总有人很难与团队一起工作。
作为公司管理者，你不能忽视员工之间的关系对公司的影响。TINYPulse 公司 2014年 的调查报告显示，在超过 20 万的被调查员工中，20％的人认为工作表现优秀的首要原因归于良好的同事关系。调查显示员工与同事的情谊是工作的头号动力。通过促进同事间的良好关系，你可以创建一个更高效和更具生产力的公司。
但是，创建一个强大的团队不是一件容易的事，无论你员工的技能有多强，彼此性格不合终究会让你功亏一篑。作为公司管理者，找到一个有效的方法来管理好员工是你义不容辞的责任。这里列举了三种很难相处的员工类型，并分别给出了如何将他们转变成团队合作者的建议：
1.马屁精
每个办公室都有这样的人：他们唯一的目标就是给老板留下深刻印象，并从老板那里赢得好评。他们给老板拿咖啡，帮老板取干洗衣服，并且乐此不疲。基本上，他们愿意把任何事情 “做好”，除了他们的实际工作。
老板也许高兴了，但马屁精的同事们经常会感到非常恼火，因为他们觉得奉承者获得的那些注意并不是依靠他们优秀的工作表现。其他同事们希望奉承者能把那些花在讨好老板的时间和精力用到提高工作上。
作为公司管理者，你必须让那些逢迎者知道，你的赞誉并不是最重要的认可类型。你需要去查看一下你的员工认可方案，看看付出和获得认可是否成正比。你还可以引入一个同事认可方案，以此来鼓励那些奉承者去考虑同事对自己的认可。这样他们就会认识到，做好本职工作，奉献于团队是大家都赞赏的，他们同事的赞誉与你的认可一样重要和有价值。
2.八卦者
并非所有形式的八卦都对团队有害。斯坦福大学 2014年 的研究发现，八卦的团体能合作得更好，因为他们有更高水平的问责制。但是，如果你的员工花个半天的时间偷偷讨论每个人的周末计划，那么就有问题了。
每个人都或多或少有些八卦的行为，但 “办公室八卦” 稍不注意就会把同事间的话题转向谈论别人的私人生活。散布谣言或者非常私人的消息会让一个团队的内部关系变得紧张。
管理这种类型的员工的关键是重新设定他们的社交话题方向。健谈的人是社交圈的中心。交给他们一些事情，将同事间讨论的话题引导到创造互动性的方向，比如策划公司培训或者假日聚会项目。这些任务将会让他们保持忙碌，以免他们分心去与同事八卦一些与工作无关的事。在最终的这些活动中，他们将会有一个合适的机会去谈论非业务相关的主题，看到他们的努力为团队带来更密切的关系，这也是一种奖励。
3.后进生
有时候，你聘请的员工有着超棒的简历和合适的经验。但是你却看到他只是一直在潜力线的下方徘徊。你本来指望他能充当团队其他人的模范，但他只是达到了他负责的每个任务或项目的最低标准。
由于高水平的员工并没有达到大家的预期，其他队员也开始做得更少。那些走在前面的员工也会不满后进生拖了后腿。
如果你坚信一个员工可以做得更好，付出得更多，但他们却表现平平，那是因为你们之间有脱节的地方。也许他做的每日工作并不是他所期望的，也许他只是觉得无聊。找到后进生进行交流，找出他在工作上喜欢和不喜欢的地方。看看他是否需要更多的具有挑战性的工作来激励他，或者他是否觉得他没有使用他最强技能的机会。这将需要你去重新定义他的位置，一旦位置正确，他就会按照你一直希望的那样蓬勃发展。
How to Transform Difficult Employees Into Team Players
You spend countless hours recruiting the perfect team. You train them and give them the tools they’ll need to be a successful workforce. You have your excellent customer service expert, Sherry, your human resource genius, Mike, and Bill and Brenda, your sales dynamic duo. Then there’s Karen, the best marketer you’ve ever hired. Unfortunately, nobody can stand to work with her.
As a manager, you can’t ignore the impact of your employees’ relationships with each other. In the 2014 report by TINYPulse, 20 percent of over 200,000 employees surveyed ranked their peers as the number-one reason to excel at work. Camaraderie with peers was the number-one motivator found in the survey. By fostering better co-worker relations, you can create a more productive and higher performing company.
However, creating a strong team isn’t easy -- no matter how strong your employees’ skills are, personalities clash. It’s your job to find a way to manage your employees, even the difficult ones. Here are three types of employees that are hard to work with and how to turn them into team players:
1. The suck-up
Every office has one: that one employee who’s only goal is impressing and garnering praise from the boss. They bring the boss coffee and offer to pick up his dry cleaning. Basically, they’re willing to do anything for a “good job,” except their actual job.
Co-workers of the suck-up are often annoyed, because they feel he is getting positive attention based on something other than the merit of his work. The rest of the team wants all the time and energy spent on flattering the boss to be diverted to getting quality work done.
As a manager, you have to show an apple-polisher that your recognition is not the most important type of acknowledgment. Take a look at your employee recognition program. Whose input affects the achievements that are most celebrated? Incorporate a peer-to-peer recognition program as a way to encourage suck-ups to consider the approval of their co-workers as well. Soon they’ll begin to realize that doing a good job and contributing to the team is appreciated by everyone, and that their peers’ praise can be as rewarding as yours.
2. The gossip
Not all forms of gossip are detrimental to a group. 2014 research from Stanford University found that groups that participated in gossip cooperated better due to higher levels of accountability. But when you have an employee that spends half of the day whispering about everyone’s weekend plans, you’ve got a problem.
Everyone is guilty of gossiping now and again, but “the office gossip” distracts the rest of her co-workers by constantly talking about others’ personal lives. Spreading rumors or deeply personal pieces of information can create tensions within a team.
The key to managing these types of employees is to redirect their social tendencies. Talkative people are social butterflies at heart. Give them projects that are geared towards creating interactions, like planning company retreats or holiday parties. These tasks will keep them busy -- and keep them from distracting co-workers with unprofessional chatter. During these events, they’ll have an appropriate time to talk about non-business related topics and will be rewarded by seeing how their productive efforts have brought the team closer.
3. The underachiever
Sometimes you hire an employee that has a stellar resume and all the right experience, only to see him repeatedly perform below his potential. You were counting on him to act as an example for the rest of the team, but he just does the bare minimum on every task or project he’s responsible for every day.
Instead of being inspired by this anticipated high performer, other team members also begin to do less. Those employees that continue to go the extra mile resent the underachiever for having to pick up the slack.
If you’re confident that an employee has more to give, there’s a disconnect between you somewhere. Perhaps the actual day-to-day job he’s doing isn’t what he expected it’d be, or maybe he’s just bored. Talk to the underachiever to find out what he likes and what he doesn’t like about his job. Find out if he needs more challenging work to motivate him, or if he feels he’s not being given the opportunity to use his strongest skills. This will allow you to redefine his position so he can flourish like you always knew he could.
What other types of employees are difficult to deal with, and what’s the best way to manage them?
来源：entrepreneur.com
entrepreneur.com
entrepreneur.com
entrepreneur.com
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