TheLadders更新其iPhone应用专注职业推荐，同时推出“就业市场指导”功能
当你不找工作的时候，求职网站或应用又有何用处呢？这便是TheLadders当前正在解决的问题，该公司近日对其iOS版应用做出了更新，还推出了一项名为“就业市场指导”（Job Market Guide）的新功能。
TheLadders首席执行官亚历克斯·多泽特（Alex Douzet）告诉我，这两项举措只是TheLadders提出的新战略的第一步。TheLadders创立于2003年，最初的目标受众是寻找年薪超10万美元职务的人，近年来开始将业务重点扩大至更广泛的职业和收入类别。
多泽特指出，目前工作搜索问题“已经在很大程度上得到解决”，不仅TheLadders在此过程中做出了贡献，LinkedIn和Indeed之类的网站也功不可没。但他表示，这一市场仍然有进一步挖掘的空间，因为专业人士通常每隔三年或四年便会换一份工作。像TheLadders这样的网站“在三四年间给他们做的并不多”——多泽特希望随着这些新产品以及其他酝酿中的创意的发布，能够改变这种状况。
下面就让我们来谈一谈今天发布的TheLadders新版IOS应用吧。多泽特指出，即便你现在并没找工作，但你也可以给那些正在寻找合适人选填补职务空缺的团队工作，或是可以帮助好友找到理想的工作。虽然在线工作推荐并不是什么新创意，但根据多泽特及其团队昨天向我演示的这款应用，我发现它可以通过一种常见且便捷的方法来进行这种推荐。
你在TheLadders上面发布招聘启事时，需要填写许多基本细节——公司介绍、招聘职务、工作地点等，这些描述不得超过200个单词。职务空缺会显示在TheLadders应用中联系人的信息流中，这些联系人可以推荐他们网络中的熟人。如果发帖公司和被推荐者都“赞”了这份推荐，那么他们就可以在TheLadders应用中互相聊一聊。（你还可以推荐不是TheLadders会员的人，但他们会被要求下载该应用。
TheLadders专门针对移动用户开发了该应用，这一点同样至关重要。我不善交际，但可以想见，有些时候下班参与活动或是与朋友一起出去吃饭时，如果看到某个招聘启事，我会想，‘哎呀，我认识一个人特别适合这一工作’，然后我会记下来，等周围有电脑时继续跟进。有时候我可能会忘了这件事，有时候或许仍然记得。通过专注于移动端，TheLadders则可以让你在这些环境下立即采取行动。
TheLadders还会在其去年推出的应用中继续提供现有求职功能。多泽特表示，TheLadders移动应用的绝大部分用户都是iOS设备用户，所以该公司当前也专注于发展iOS平台，不过他承认“当我们看到使用量真的开始大幅增长时，我们会面向现有安卓版应用推出新的职务推荐功能，优化安卓用户的体验。”
与此同时，Job Market Guide预计将在下周正式发布，TheLadders今天推出的只是功能有限的“预览版”。Job Market Guide的想法是，聚合700多万TheLadders注册用户的所有数据，让他们可以掌握自己所选职业的最新信息。
例如，我正在搜索纽约市某些作家的数据，该应用会显示一个页面，里面包括平均工资、当前市场竞争程度，以及“最合适”这一职业发展的城市列表（列表由工资、竞争性和生活成本等因素确定）。你还能看到这一职业所需要的各种技能，甚至可以创建提醒功能，一旦有任何变动和新工作上线，你的电子邮箱都会收到提醒。
多泽特表示，TheLadders的就业指导是独一无二的，因为这一数据反映了用户讨论的最新趋势，而不是几个月前或是几年前某份研究报告透露的内容，并且会根据当地人的偏好做出调整——不仅是工资，还有雇主正在寻找的热门技能，而这些技能会因城市的不同而有所差别。多泽特指出，TheLadders的用户具有不隐瞒收入的动机，因为这有助于他们找到相应的工作：“如果他们隐瞒了当前收入状况，不久便会发现这种做法对他们有害无益。”
在被问及这些数据是否更偏向于那些高收入职业（TheLadders最早曾专注于为高收入群体提供服务）时，多泽特表示年薪低于10万美元的工作和年薪超过10万美元的工作之比现在是二比一。这或许并不能体现美国劳动大军的准确构成，但TheLadders表示其用户的规模和深度足以让这种数据变得有意义。
至于长期职业规划，多泽特表示TheLadders并不会向用户推荐他们十年以后应该从事哪种工作，因为职场并不是一成不变的，有时候并无明显的规律可循。他说：“没有一款产品能预言5年或10年以后你应该干什么。不过，职位介绍应该与相关工作有联系，所以，如果你是作家，想要成为一名编辑，仍然可以从这款应用中感受到你需要多少别的经验，以及什么样的新技能。”
TheLadders Revamps iPhone App To Focus On Job Referrals, Unveils Job Market Guide
What good is a job search site or app when you’re not looking for a job? That’s the issueTheLadders is tackling with the launch of a new version of its iOS app and a new feature that it calls the Job Market Guide.
CEO Alex Douzet told me that these are the first steps in a new direction for the company, which was founded in 2003. TheLadders was initially aimed at people looking for jobs that paid more than $100,000, before expanding its focus to a broader range of careers and salaries in recent years.
At this point, Douzet argued that the job search problem “has been mostly solved,” not just by TheLadders but by other sites like LinkedIn and Indeed. However, he said there’s still an opportunity to expand, because professionals usually only change jobs every three to four years. A site like TheLadders “is not really doing much for them in between” — something he’s hoping to change with these products, and with other ideas in the pipeline.
Let’s start with the updated app, which is launching today. Douzet pointed out that even if you’re not looking for a job, there’s a good chance you’re working on a team that needs to find good people fill open positions, or you may be able to help out a friend who’s trying to do the same. And while online job referrals aren’t a new idea, the app that Douzet and his team showed me yesterday offers a casual, convenient way to make those recommendations.
When you post a job opening in the app, you just enter a few basic details — your company, the title, the location, and a description, which can’t go longer than 200 words. The listing then shows up in the newsfeeds of your connections in the app, and those connections can recommend people in their network. If both the poster and the person being referred “like” the recommendation, then they can start chatting with each other in the app. (You can also recommend people who aren’t already members of TheLadders, who are then asked to download the app.)
The fact that TheLadders built this specifically for mobile could also be key. I’m no great connector, but even I can think of times when I was at an after-work event, or having dinner with a friend, and a job opening came up. I’d think, “Oh man, I know someone who’d be perfect for this” — then I’d have to make a note to myself to follow-up once I was at a computer again, which sometimes happened, and sometimes didn’t. By focusing on mobile, TheLadders allows you to take action right away in those situations.
The company will also continue to offer the existing job search features in the app, which launched last year. Douzet said added that the majority of TheLadders’ mobile usage is on iOS, so that’s where the focus is right now, but he acknowledged, “When we see the usage really, taking off, we will have to address Android” by introducing the new referral features to the existing Android app.
The Job Market Guide, meanwhile, is supposed to launch in full next week, but the company is releasing a more limited, “sneak preview” version today. The idea is to aggregate all the data from TheLadders’ 7 million-plus registered users and give people access to up-to-date information about their chosen professions.
For example, I looked up the data for writers in New York City, bringing up a page that includes the average salary, the current level of competitiveness, and a list of the “best” cities for that career (which is determined by a combination of salary, competitiveness, and cost-of-living). You can also see the kinds of skills needed for jobs in that profession and set up email alerts for changes and listings.
Douzet said TheLadders’ guide is unique because the data reflects what users are saying now, not what was reported in a study months or years ago, and it’s attuned to local differences — not just in salaries but also in the skills that employers are looking for, which can vary from city to city. He also argued that users on TheLadders have an incentive to be honest about their salaries, because that helps them to find relevant jobs: “If they lie about their current compensation, they find out very quickly that it’s not going to be useful for them.”
Asked if the data is skewed towards those high-income jobs that TheLadders started with, Douzet said the ratio between jobs paying less than versus more than $100,000 a year is now two-to-one. That may not be a perfect representation of the American workforce, but the company says the size and breadth of its user base is enough to make the data meaningful.
As far as longer term career planning, Douzet said TheLadders doesn’t try to tell you what kind of job you might have a decade from now, because careers don’t always follow an obvious, linear path: “There’s no product you can build that can predict in 5, 10 years where they should go.” However, the job profiles link to profiles for related jobs, so if you’re writer looking to become an editor, you can get a sense of how much additional experiences and what new skills you need.
来源：TC
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