LinkedIn推出全新的视频直播产品LinkedIn Live
LinkedIn--全球近6亿用户的工作世界社交网络 - 称视频是其平台上增长最快的格式，包括原创作品，共享新闻和其他内容。现在它正在认真地对待媒体的下一步。
本周，该公司正在推出实时视频，让人们和组织能够向选定的群组或LinkedIn广播实时直播整个世界。
在美国首次推出测试版，LinkedIn Live（名为产品）将仅限受邀者使用。在未来几周内，LinkedIn还将为希望参与此行动的其他人发布联系表。现在还不清楚LinkedIn何时以及是否可以让每个人都能创建LinkedIn Live视频，但是如果你考虑它如何为书面作品开发出版功能，那也将在以后出现。
LinkedIn希望广播的最初直播内容与您在LinkedIn的新闻摘要中可能已经看到的主题一致：该计划将涵盖会议，产品公告，问答以及其他由影响者和导师带领的活动，办公时间来自大型科技公司、财报电话、毕业典礼和颁奖典礼等等。
LinkedIn热衷于开发这一点，特别是在第一阶段，不是粗略和准备好的用户生成内容，而是作为符合其更广泛的精神的视频流，它选择了几个实时广播流媒体服务的开发者、创作者，并将与他们合作，在LinkedIn上创建和发布更精美的实时视频。
LinkedIn表示，其中包括Wirecast，Switcher Studio，Wowza Media Systems，Socialive和Brandlive，“未来几周会有更多内容”。
LinkedIn的实时视频工作还有另一个技术合作伙伴：微软，其Azure媒体服务是其云部门的一部分，正在提供编码。虽然微软在2016年收购了LinkedIn，但它在两者之间的产品开发编织方面大多保持距离，所以这是一个值得注意的例外。顺便说一句，Skype并不是这部视频工作的一部分。
迟到总比不到好？
与其在社交网络领域的竞争对手相比，LinkedIn在视频领域一直是个大家庭。
在Twitter和Facebook这样的竞争对手的发展历史可以追溯到几年后，通过使用移动图片为其平台带来更多的参与度，微软拥有的LinkedIn仅在2017年夏天推出了其首个原生视频功能。
但自推出视频功能以来的17个月内，LinkedIn在其平台上的（非实时）视频流量和收入大幅提升。
“视频是我们平台上发展最快的格式，也是最让人们畅所欲言的格式，”LinkedIn产品管理总监皮特戴维斯说。他和LinkedIn拒绝透露有多少视频创作者或观众的具体数字，除非注意到“数百万”的LinkedIn成员使用过该功能。
戴维斯表示，直播视频是一个很大的要求，因为它是YouTube，Facebook和Twitter等其他社交平台上使用视频的重要部分，并且作为首要功能。
“直播是最受欢迎的功能，”他说。这些其他社交平台正在作为各种模板：与这些其他平台一样，用户可以“喜欢”正在播放的视频，并在屏幕上观看。观众可以在评论中实时提问或提出建议。戴维斯补充说，主持人也可以实时调整这些评论，以消除骚扰或其他消息。
除了用户请求为什么LinkedIn正在扩展视频之外，还有另一个原因：它被证明是公司参与和收入增长的强大引擎。
到目前为止，LinkedIn围绕视频引入的唯一货币化是视频广告。尽管微软没有打出去LinkedIn多少广告收入带来的，远不如视频广告，微软报告在其最后的季度收入是收入在LinkedIn增长了29％，与参考具体扩大其广告业务：“创纪录水平LinkedIn会议增长率高达30％。”
这似乎直接来自其视频产品：LinkedIn告诉我，视频广告每次展示的评论数比非视频广告多30％，而LinkedIn会员花费的时间几乎是观看视频广告赞助内容的三倍。
随着LinkedIn希望利用LinkedIn Live获取独特的内容，该公司有机会探索从广告之外的其他方式将内容货币化。例如，它可以向观众收取会议等独特体验，或者让某些直播活动成为公司付费等级的一部分，以吸引更多优质用户。在广播公司方面，它可能提供基于收费的服务，以提供一个平台来播放某些内容，如基于视频的收入报告。
LinkedIn不会对未来的货币化计划发表评论，目前还没有将视频广告投放到LinkedIn直播视频中。视频产品管理负责人彼得罗伊巴尔在接受采访时表示：“这将是未来的发展方向，但目前我们专注于很棒的用例。” “这甚至可以成为尝试一些新想法的方法。”
以上为AI翻译，内容仅供参考。
原文链接： LinkedIn debuts LinkedIn Live, a new live video broadcast service
新产品
2019年02月12日
新产品
Zenefits发布最新产品 Zenefits HR One
原文来自官方博客：
For most of our customers, their dream job is building a business or helping people grow their careers. Unfortunately, paperwork and compliance obligations can turn into a full-time job (and one that’s a lot less fun). That’s why Zenefits was created — so that you can automate the hard stuff and get back to what you love.
Today, we’re excited to launch HR One, our latest innovations to help people like you focus on your dream. But first, let’s take a look at where we were just three months ago.
Before HR One, There Was Z2
At Zenefits, our mission is to make entrepreneurship easier. That’s why we launched the first true all-in-one HR platform with Z2. Z2 was a labor of love. We launched a new and improved HR platform, creating an app store experience that includes integrations from top platform partners like Google, Slack, and eShares. We also revamped our benefits shopping experience and released Zenefits Payroll in Florida, California, Texas, and Washington. The result of it all? A more comprehensive HR platform.
We’re humbled by the positive feedback and industry recognition we’ve received since Z2. Our products have won nine awards in just three months.
But we weren’t ready to relax just yet after Z2. What can we say? We like to keep busy.
Here’s a closer look at what we’ve been working on and what we announced today with HR One:
Easing Compliance Pains
Small businesses spend over $83,000 in regulatory costs during their first year of business, and $12,000 each year thereafter, according to a 2017 survey by the National Small Business Association. That’s a lot of money. It’s also the reason why we launched the Compliance Assistant App.
What we love about the Compliance Assistant – the industry’s first and only integrated compliance app:
It tracks and manages federal compliance deadlines for benefits, payroll, taxes, and basic HR. It simplifies compliance for you so you can focus on your business.
It enables you to create custom deadlines and sync with your internal calendars (like Outlook and Gmail), as well as see the status of any compliance obligations you might have with employees.
The goal? To help take the burden of compliance off your shoulders. And based off this customer feedback, we think we’re on the right track:
“Before Zenefits, I was concerned about compliance landmines and that we would miss critical steps in the onboarding and offboarding process. With Zenefits, I’m confident we’re on top of all the requirements. I also feel like I save a lot of time and avoid costly penalties,” said Tim Cailloux, Treasurer, Chattahoochee Hills Charter School. “I’m excited about Zenefits’ new Compliance Assistant app as it will help us stay ahead of the ever changing requirements in the coming year.”
Getting Organized
HR can get messy. From new-hire paperwork to handbooks and agreements, there are a lot of documents associated with each employee. Zenefits automatically collects these important documents, and with the Documents App, all critical documents are now centralized in one place – making it extremely easy to view and manage.
Some cool features:
The app automatically stores documents collected in Zenefits workflows (hiring, promotion, termination, etc.), creating a single document repository of all employees
HR administrators can quickly see the collected and missing documents for each employee, making it easy to track progress and fill in the gaps.
Administrators can also add new document categories and request documents from employees directly through Zenefits.
New Kids on the Block
Our partner-integrations were so well-received during our Z2 launch that we decided to bring on a few more! We’re excited to announce 10 new partners, for a total of 27 total platform integrations, and over 50 others in development.
We’re thrilled to welcome our newest partners to the Zenefits family:
401(k): Principal Financial Group, Co-Pilot Powered by PAi
Productivity Tools: Box, Asana, Hive
Commuter Benefits: Lyft
Connector Applications: Zapier, Workato
Travel Planning: NexTravel
Employee Engagement: Giftedd
Custom Integrations: The API now allows customers to build private integrations with internal systems like POS and CRM systems.
Expanding Our Payroll Footprint
In 2017, we plan to make a big mark on payroll. Our goal is to offer Zenefits Payroll in 30 states by July and nationwide by the end of the year. To kick things off, Zenefits Payroll will be accepting customers in five additional states starting March 1st: New York, New Jersey, Connecticut, Colorado and Arizona.
These five new states are in addition to what we already have available in California, Washington, Texas and Florida. Want to see what our customers say about Zenefits Payroll? Take a look.
Updated Mobile Features
With more than 20 percent of employees accessing Zenefits via their mobile phones, we decided to update our award-winning iPhone and Android mobile apps with some new features, including:
Employee access to HR documents
Ability to easily submit time sheets
New inbox for notifications on HR-related action items
Simplified Pricing Plans
We also introduced a new simplified pricing model, which bundles the majority of our apps into four competitively priced packages, including a free plan with basic HR and benefits administration.
We also remain committed to supporting social entrepreneurship nationwide and value the amazing contribution that nonprofits bring to their communities. As a result, Zenefits will offer a 25 percent discount to the hundreds of nonprofits already on the platform.
What’s Next?
It’s been an amazing few months. We’re excited about our latest products and partners – and we hope you are, too.
Want to learn more about our new releases? Join our webinar for an exclusive look into Zenefits’ latest innovations and see how they can work for you. Sign up here.
新产品
新产品
新产品
新产品
新产品
扫一扫 加微信
hrtechchina
