优秀人才喜欢什么样的创业公司？2016年招聘季可以准备起来了
本文作者Chad Halvorson为When I Work的创始人兼CEO
在所有成功的创业公司背后，总是有一支充满激情、目标明确的优秀团队在推动公司不断向前发展。每一个创业公司地拥有者都希望成功，因此不可避免地他们都会忍不住问这样一个问题：“如何才能找到最优秀的人才帮助我？”
为什么大家都求贤若渴呢？因为如果你能为顶尖人才创造一个理想的工作环境，你就拥有了拉拢最最优秀人才的机会——而这些人才可以助你实现创业理想，可以使你的公司声名远播。
那么，在未来到底要怎么做才能吸引为数不多的顶尖人才加入到你的创业团队？就目前而言，响亮的头衔，具有竞争力的薪水还有完美的合作环境都是吸引优秀人才的好方法。但是光有这些还远远不够。打破思维定势，你可以获得任何竞争对手所不具备的优势。下面我们就来了解一下其他吸引优秀人才的好方法。
提示：以下提到的建议并不一定都适用于你的公司。你不必照搬这些解决方案。之所以列出这些建议和案例，是为了给大家一个参考，打开各位的思路，从而找到行之有效的最佳人才吸引策略。你是创业公司的拥有者、创始人，你才是那个决定什么样的方案最适合你的公司和团队的人。
股权之外
股权是创业公司招聘的最爱。如果你的公司正处于发展早期，股权可以替你弥补在公司稳定性方面的不足。有风投支持的创业公司通常会给匀出所有股份的10-20%作为员工的福利。有的创业公司就做到这里，但你知道你应该为员工提供更多。
除了提供单一的金融股权之外，你还可以允许你的员工真正地投资公司产品或服务。优秀的员工乐于投入他们的精力，同时他们也更希望参与公司的发展策略。招聘杰出人才地时候可以许诺他们一些诱人的东西：新产品的开发，产品重新设计，乃至管理的机会。在创业公司领域，人员流动率很高——顶尖的人才希望可以在一开始就可以产生有力影响而不是光拿工资。通过一些简单地改变，在你的公司里营造出富有竞争力和远大抱负的氛围。
团队思考靠边站：顶尖人才通常喜欢独树一帜。不要强迫新员工接受公司的一贯风格，而是鼓励他们提出自己独特的见解。
培养独立项目：Google可能将不得不删减掉20%的模型，但是你不必这么做。给你的员工充分的时间培养他们的好奇心。个人创新力量永远不可预测！
放下繁文缛节：放在员工面前的障碍越多，他们越没有动力。简单合理的审批程序有助于把创意转化为实际成果。
价值观和透明度
物以类聚人以群分。如果你想让员工都诚实可靠，你需要在公司业务的各个方面都体现出你的价值观去。如果你不这么做，优秀的人才很容易在面试中就察觉到你公司空泛不切实际的价值观，有时候甚至不需要面试仅仅瞥一眼你的公司主页就知深浅。
比如这家出色的创业公司Asana，公司的价值观渗透到工作中的每一个环节。公司的名字来源于瑜伽概念“asana”，指的是一种可以帮助练习者重新感知幸福的姿势。Asana的价值观包括了沉思和平静，但又不仅限于言语——这些价值观体现在公司文化的方方面面。比如由家庭主厨准备的有机餐点和现场瑜伽都体现了该公司所想表达的价值观。越是优秀的人才越能够与公司内在信息达成共鸣，所以务必时刻展现你公司的价值观。
有的公司甚至会做更多。比如通过透明化的博客内容分享公司内部的工作情况。Buffer，Moz和Unbounce都是这方面的极好例子——如果你效仿他们的方法，你或许可以从招聘中获益匪浅。当Buffer在他们的博客上公布了员工的薪酬之后，他们立刻收到了大量的简历，是上一个月收到的简历数量两倍之多。正如他们的首席执行官Joel Gascoigne所说，“在过去我们从未能如此快速地找到优秀的人才。”当创业公司坦诚地传达自己的价值观之后，他们得到的是信任——无法用价格衡量的信任。
家庭福利
当潜在的员工考虑你的公司时，他们思考的不只是这份工作是不是最适合他们的职业生涯，而是这份工作是否有利于他们的所有生活。如果你真心渴求优秀人才，不要吝啬你的钱，从投资家人开始俘获他们的忠心。
一家位于旧金山的公司Paper G做了一项调查研究，发现创业公司通常会为员工提供健身会员卡、餐补，甚至在承诺带薪产假之前还有交通补贴。提供实质性的且有证明的父母福利可以对留住公司人才起到显著的积极作用。不信可以问问Mary Ellen Slayter。Mary Ellen是Reputation Capital的首席执行官，她想方设法用带薪产假留住了她的营销战略主管。Lee，就是那位主管，答应未来继续回来工作，“如果只是拿工资，那么我大可以心不在焉地工作或者干脆辞职离开，我完全不用在意。然而是我的团队，他们的团结一致，合作关心让我觉得在这里的每一天工作都无比美好。”
另外一家技术创业公司Treehouse LLC则从另一个层面表现出对员工家庭的照顾——这家公司一到周四就放假休息了！周五，所有员工都可以呆在家里陪着家人。公司的首席执行官兼创始人Ryan Carson解释道，“自从实行一周四天工作制后，招聘和人员保留都变得容易顺利多了！你简直想象不到。当有人在Google或者Facebook以及我们公司之间摇摆不定时，我们就会告诉他，‘我们这里一周只需要工作四天，考虑一下吧！’这一招屡试不爽，说是我们的招聘王牌一点也不夸张。毕竟，没有可以抵抗这种福利诱惑。”你会拒绝一个一周只需要工作四天的工作吗？当然不会啦！
因人制宜
Treehouse LLC的例子提醒了我们朝九晚五的工作时间制已成为过去。每个人都希望自己的工作时间能够适应自己的需求和利益。为什么一定要员工来适应你的工作时间要求而不是你去迎合他们的需求呢？把工作个性化作为市场营销和管理的一种技术，并且全身心地接受它，你会发现身边的优秀人才会越聚越多。
个性化的办公空间：有研究表明用植物或者照片装饰他们的办公空间的员工更加高产。Asana为其员工提供了1万美元用来创造设计他们自己的办公空间——不妨设想一下你的员工会怎么使用这笔钱装饰他们的办公空间？
工作地点独立性：Baremetrics，Zapier，InVision这些创业公司都十分欢迎分散式的团队，他们的员工可以在任何地方工作。如果你无法接受全职的远程工作，那么还可以尝试一下FullContact的做法。这家位于丹佛的创业公司为员工提供了“微远程工作机会”。FullContact的员工每年中可以有一个月的时间随便在哪里工作，并且FullContact还会送你到你想去的地方工作。在When I Work，我们同样用类似的福利吸引招聘全国范围内最优秀的人才。
弹性工作时间：如果你想招聘到高产高效的人才，那就把你的关注点放在他们交付的成果上，不要去计较他们的工作时间。然后你会发现你的员工保留率提高了，员工评估变得理想了，所以把无关紧要的指标放到一边去吧！
假如你能做到以上几点，你的公司在招聘市场上势必会变得更加具有吸引力和竞争力。既然你决议要吸纳当地最优秀的人才，那么你还应该保证你有能力留住这些人才。在HireArt的一份调查研究中显示，25%的创业公司反馈说约有一半的非技术人入职不到半年便离开了。如果你在渴求的人才之间培养一个开放的对话模式，并保持一个灵活的态度，我相信你至少可以在你的公司里更长久地留住优秀员工。
How To Attract Top Talent To Join Your Startup in 2016
Behind every great startup you've ever read or heard about exists a team of passionate, talented, and motivated individuals driving growth. The question most new startup owners ask themselves is, "how do I get the most talented people to help me?"
The fact of the matter is, by cultivating the ideal environment for top talent, you have an opportunity to compete with the best of the best in order to reign in the very best employees out there--the ones that can help you put your startup on the map.
So how do you do it? How can you attract top talent to join your startup in 2016? Yes, there are some obvious ways to reign in the best talent: hefty titles, uber-competitive salaries and awesome collaborations. But there's a lot more to it than that. By thinking outside the box, you can gain the edge over just about any competitor. Here are some ideas on how to best approach attracting top talent.
Note: not every solution mentioned below will be right for your company. Don’t feel like you have to offer or implement everything you read here. The purpose of presenting these ideas and examples is to provide you with a complete picture and get you thinking about what you can realistically and feasibly offer at your company for your employees. As an owner or founder, it’s up to you to decide which solutions work best for you and your team.
Beyond Equity
Every startup hire loves equity. If you are in the early stage of your growth, equity can help you compensate for the stability talent would find at a established company. Venture-backed startups typically offer employee equity out of the 10-20% of the total shares of the business. Some startups stop there, but you shouldn't.
Instead of solely offering financial equity, allow your talent to truly invest in your product or service. The best employee are happy to pitch in with labor, but they really want a hand in strategy. Recruit talent by giving them something big: a new product development, a design reboot or even a management opportunity. In the startup world, turnover is high--top recruits want to make a big impact from the beginning rather than paying dues. Foster this ambition by making simple changes.
Let Go of Group Think: Top talent usually has an independent streak. Don't make new hires to drink the company kool-aid, and instead ask them to contribute their unique perspectives.
Nurture Independent Projects: Google may have axed its 20% model, but that doesn't mean that you should. Give employees time to nurture their curiosities. Who knows what can come from individual innovation?
Down with the Red Tape: The more roadblocks you place in front of talent, the more frustrated they become. Streamline approval processes to allow for greater ease between ideas and their fruition.
Values and Transparency
Like attracts like. If you want talent with integrity, you need to embody your values in every aspect of your business. If you don't, the best hires will sniff out your company's hollow values in an interview, or even at a first glance at your company's blog.
Asana, a productivity startup, does a tremendous job embodying their values in every level of their work. The founders pulled the company name from the yogic notion of "asana," which refers to postures that restore one's sense of wellbeing. Asana's values, which include mindfulness and equanimity, are not just words--they are present in every aspect their community culture. Perks like shared, organic meals prepared by a homechef and on-site yoga are meaningful embodiments of Asana'sstated values. The top talent for your company will always resonate with your deepest message, so make sure to let your values shine (we link to ours right on theWhen I Work Careers page to make sure that they are front and center for anyone interested in coming to work for us).
Some companies take their mission a step further, embracing transparency blogging as a way to share internal workings. Buffer, Moz and Unbounce are great examples of this marketing approach--if you follow their lead, you could reap rewards during recruitment. After Buffer posted employee salaries on their blog, they received more than double the applications than they had the month prior. As their CEO Joel Gascoigne said, "We've never been able to find great people this quickly in the past." When startups embody and demystify their values, it nurtures trust--something you can't put a pricetag on.
Family Benefits
As potential employees consider your company, they will think about whether it's in the best interest of their whole lives not just their work lives. If you want to recruit the best talent, put your money where their hearts are by investing in families.
A survey from the San Francisco-based Paper G found that startups often offer gym memberships, meals and even subsidized transportation before committing to paid parental leave policies. Offering substantial and documented parent benefits can help corral and keep talent in your company. Just ask Mary Ellen Slayter. As the CEO of Reputation Capital, Mary Ellen went above and beyond to give her director of marketing strategy a paid maternity leave. Lee, the director, said about coming back to work, "If my job was just a paycheck, it would have been easy for me to mentally check out or leave altogether. It's my team of committed, caring coworkers that make me excited to have this job every day."
The tech startup Treehouse LLC takes family-friendly to the next level by closing its doors every Thursday evening. On Fridays, employees stay home with their families. As chief executive and founder Ryan Carson told the Washington Post, "It makes recruiting and retention so much easier. It's almost funny. When someone is considering us or Google or Facebook, we say, 'Well, are you going to work a four-day week there?' It's almost like our amazing ace up the sleeve. It's just something nobody can beat." Would you turn down a four-day-a-week job? Probably not!
Personalization
As Treehouse LLC shows us, the age of the cookie-cutter 9-5 is over. Everyone wants a job that accommodates their needs, strengths and interests. Why not mold your expectations instead of expecting your employees to mold to you? Embracing job personalization as a marketing and management technique will entice (and keep) the best talent around.
Personalized Office Space: One study showed that workers who could personalize their office space with plants or pictures were 32 percent more productive. Asana gives its employees $10,000 to create their own workspaces--imagine what your employees could do with that kind of money?
Location Independence: Startups like Baremetrics, Zapier, InVision embrace a distributed team, and their employees can work from anywhere. If you're not able to offer full-time remote work, follow FullContact's lead. This startup based in Denver offers mini-remote opportunities instead. Their employees can work wherever they want for one month of the year, and FullContact will help them to get there, too! At When I Work, we also offer this perk as a way to attract and hire the best people from around the country.
Flexible Hours: If you want to attract productive talent, value their deliverables rather than their hours on the job. You will increase your retention rate and shift your employee evaluations to powerful, rather than irrelevant metrics.
Taking each of these steps makes your company more appealing from the outside. Now that you're on your way to bringing in the best talent in town, you have to make sure you don't lose them faster than you can say, "You're hired." In a survey by HireArt, 25% of startups reported losing 50% of their non-technical talent within the first six months of work. If you cultivate open dialogue with talents and maintain a posture of flexibility, you can reverse the statistic--at least within your company.
Source:Inc
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